Apparel promotions intensify in October as brands prepare for Black Friday and Cyber Week. Limited-time discounts drive higher basket sizes and accelerated decision-making.
With higher volume comes increased return activity.
According to the Where Is My Refund research from TodayPay, 95% of shoppers would repurchase from merchants offering an instant refund.
When reimbursement lags, shoppers delay future purchases until funds reappear. That gap weakens promotional impact and reduces repeat basket frequency.
Refund modernization in October ensures that early promotional traffic converts into sustained engagement rather than stalled purchasing cycles.
Yours truly,
The Instant Refund Expert®
