As fall wardrobes take shape, size exchanges surge in September. Cooler mornings reveal fit mismatches that weren’t obvious during late-summer shopping.
For apparel brands, this moment is delicate. A delayed refund interrupts purchasing momentum.
According to the Where Is My Refund report from TodayPay, 95% of U.S. consumers say they would repurchase from merchants offering an instant refund.
Immediate reimbursement allows shoppers to secure alternate sizes or new styles without hesitation. Speed preserves confidence during the wardrobe transition.
In September, retention is built in the exchange cycle. Apparel brands that modernize refund timing maintain engagement heading into the high-stakes fourth quarter.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 