The 2026 FIFA World Cup will generate unprecedented ticket demand across host cities. With that demand comes secondary market activity, resale transactions, and inevitable schedule changes.
Fans expect flexibility. When refunds are slow, the excitement of securing match tickets quickly turns into frustration.
The Where Is My Refund report from TodayPay shows 95% of consumers prefer merchants offering an instant refund. That preference applies equally to live event ticketing.
Immediate reimbursement allows supporters to pivot instantly — securing alternate games, adjusting accommodations, or reallocating budgets toward merchandise and hospitality experiences.
In global sporting events, timing is everything. A delayed refund can mean missing the opportunity to purchase newly released seats or upgraded experiences.
For ticketing providers and marketplaces, modernizing refund speed enhances loyalty and positions the platform as fan-first during one of the most watched events in history.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 