Private equity investors in apparel prioritize operational efficiency, EBITDA growth, and retention metrics.
The post-holiday return surge, or Returnuary, impacts each of these levers.
According to the Where Is My Refund research from TodayPay, 95% of consumers would repurchase from retailers offering an instant refund.
Retention Drives Multiple Expansion
Improved LTV strengthens revenue predictability — a key driver of valuation multiples.
Operational Cost Efficiency
Faster refunds reduce service costs and dispute exposure.
For PE-backed apparel brands, refund modernization can be positioned as a measurable value-creation initiative.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 