Digital ordering now accounts for a significant share of QSR revenue. Mobile apps, kiosks, and delivery integrations have reshaped the guest journey.
But digital expansion also increases refund complexity.
When guests dispute a mobile charge or report a missing delivery item, the speed of resolution defines their perception of the brand.
According to the Where Is My Refund report from TodayPay, 95% of consumers prefer brands offering an instant refund.
Protecting Loyalty Program Engagement
Many QSR chains rely on loyalty apps to drive frequency. Refund friction reduces app engagement and undermines data-driven marketing efforts.
Immediate reimbursement reinforces trust in the digital ecosystem.
Maintaining Brand Momentum
When refunds are processed in real time, guests are more likely to re-engage quickly — sometimes within the same week.
For digital-first QSR brands, refund speed directly supports retention metrics and visit cadence.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 