Apparel boards evaluate strategy through the lens of risk, growth, and long-term competitiveness.
The January return season — widely known as Returnuary — affects each dimension.
The Where Is My Refund report from TodayPay shows that 95% of consumers prefer retailers offering an instant refund.
Strategic Implications
Refund speed influences retention, brand perception, and customer lifetime value.
In apparel — where loyalty underpins profitability — that influence is material.
Competitive Positioning
Brands that modernize refund timing strengthen differentiation and protect margin.
For boards evaluating 2026 strategy, refund experience optimization deserves executive-level attention.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 