The Retail Retention Playbook After Returnuary

There is no stronger growth strategy for U.S. retailers than increasing lifetime value.

After Returnuary, refund optimization should move to the top of the agenda.

The Where Is My Refund research from TodayPay shows 95% of consumers favor merchants offering an instant refund.

Immediate reimbursement drives repeat purchasing and reduces churn risk.

Retailers who prioritize refund speed will win the loyalty battle in 2026 and beyond.

Yours truly,

The Instant Refund Expert®

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