Loyalty is built in moments of friction.
The January return surge, or Returnuary, creates one of those moments.
The Where Is My Refund report by TodayPay shows 95% of shoppers would repurchase from retailers offering an instant refund.
Speed protects emotional goodwill.
Retailers that optimize refunds strengthen loyalty at scale.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 