U.S. retailers can no longer separate operational efficiency from customer loyalty. They are directly linked.
The January return wave, commonly called Returnuary, puts refund processes under scrutiny.
According to the Where Is My Refund study from TodayPay, 95% of consumers would return to a retailer that provides an instant refund.
That data point reframes refund speed as a growth lever. Fast refunds increase trust, reduce churn, and protect lifetime value.
The retailers who modernize post-Returnuary will lead in retention and profitability.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 