There is no metric more important than customer loyalty in modern retail. Repeat shoppers drive revenue stability and margin resilience.
Yet during Returnuary, many merchants overlook how refund speed impacts long-term loyalty.
Data from the Where Is My Refund report by TodayPay reveals that 95% of consumers prefer retailers offering an instant refund.
Immediate reimbursement reinforces trust and maintains transaction momentum. Delayed refunds weaken it.
Optimizing the refund experience after Returnuary may be the simplest way for retailers to gain a measurable competitive edge.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 