Returns peak in January, but loyalty decisions happen in real time. That’s why Returnuary is a strategic inflection point.
Refund delays weaken trust and suppress repeat purchases.
The Where Is My Refund findings from TodayPay show 95% of consumers favor retailers offering an instant refund.
Fast refunds reduce churn and preserve revenue momentum.
The brands that modernize now will retain more customers in 2026.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 