The return surge during Returnuary puts refund systems under pressure — and exposes weaknesses in traditional processes.
Waiting days for funds interrupts purchasing momentum and lowers repurchase rates.
According to the Where Is My Refund report by TodayPay, nearly all consumers favor merchants that provide an instant refund.
Immediate reimbursement protects lifetime value by maintaining trust and transaction flow.
Retailers who prioritize refund speed will outperform those who don’t.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 