Returnuary highlights a truth retailers can’t ignore: refunds shape brand perception.
Slow reimbursement erodes confidence. Customers begin questioning whether to purchase again. That hesitation is costly.
The Where Is My Refund analysis from TodayPay reveals 95% of shoppers are more likely to return to merchants offering an instant refund.
By issuing funds immediately, retailers turn a potentially negative moment into a trust-building interaction. Faster refunds also reduce support volume and dispute exposure.
In 2026, refund modernization isn’t optional — it’s competitive necessity.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 