As retailers gear up for the busiest shopping season of the year, one challenge often gets overlooked: the surge in returns. While record sales bring excitement, they also bring a flood of post-purchase activity that can make or break customer loyalty. In fact, how a retailer handles refunds is now just as important as how they handle checkout.
During the holidays, return volumes can spike by more than 50%, and shoppers are no longer patient about waiting weeks to get their money back. Today’s consumers expect the same speed and convenience from returns that they enjoy when making a purchase. They want choice in how they receive their funds and transparency every step of the way.
That’s why leading retailers are turning to innovative solutions like the instant refund. Offering customers immediate access to their money doesn’t just reduce friction — it builds trust and encourages repeat purchases.
As the line between “buying” and “returning” continues to blur, merchants who modernize their refund experience will stand out from the crowd. This peak season, speed and simplicity aren’t luxuries — they’re the new standard for customer satisfaction.
Yours truly,
The Instant Refund Expert®
The Refunds Blog 